{"id":4825,"date":"2026-01-30T08:58:35","date_gmt":"2026-01-30T11:58:35","guid":{"rendered":"https:\/\/boatolivre.com.br\/?p=4825"},"modified":"2026-01-30T08:59:01","modified_gmt":"2026-01-30T11:59:01","slug":"pepsi-escala-urso-polar-usado-tradicionalmente-pela-coca-cola-para-comercial-no-super-bowl","status":"publish","type":"post","link":"https:\/\/boatolivre.com.br\/?p=4825","title":{"rendered":"Pepsi escala urso polar, usado tradicionalmente pela Coca-Cola, para comercial no Super Bowl"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O novo comercial da Pepsi, produzido para o Super Bowl LX, mostra um urso polar, animal tradicionalmente usado pela Coca-Cola em propagandas, para provocar sua principal concorrente. O Super Bowl \u00e9 o jogo que define o campe\u00e3o da NFL, a principal liga de futebol americano, e tem grande import\u00e2ncia para o setor de publicidade por ser um dos eventos televisivos mais assistidos do ano nos Estados Unidos e em algumas outras partes do mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intitulado \u201cThe Choice\u201d, o filme retrata o urso fazendo um teste cego para escolher entre os dois refrigerantes. O animal opta pela Pepsi e passa a enfrentar uma crise existencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O filme traz o urso em consulta com um terapeuta, representado pelo diretor do comercial, Taika Waititi, que afirma: <em>\u201cVoc\u00ea n\u00e3o \u00e9 o \u00fanico. Isso pode ser pesado. Me fale mais sobre sua m\u00e3e\u201d<\/em>. As cenas seguintes mostram o urso andando pela cidade, vendo pessoas consumindo Pepsi, at\u00e9 que outro urso polar o encontra e oferece o refrigerante<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dois ent\u00e3o s\u00e3o flagrados por uma \u201cc\u00e2mera do beijo\u201d durante um show enquanto tomam o refrigerante, em refer\u00eancia ao epis\u00f3dio em que Andy Byron, ent\u00e3o CEO da Astronomer, foi flagrado em clima de romance com a diretora de RH da companhia na \u00e9poca, Kristin Cabot, durante um show do Coldplay &#8211; a cena viralizou nas redes sociais e levou \u00e0 sa\u00edda dos dois da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O comercial ser\u00e1 exibido no Super Bowl no dia 8 de fevereiro. Em seu perfil no X, a Pepsi fez v\u00e1rias publica\u00e7\u00f5es remetendo \u00e0 pela publicit\u00e1ria que usa um personagem tradicional da Coca-Cola. \u201cMeu aquecedor est\u00e1 ganhando horas extras desde que uma certa pessoa ajustou o termostato da sede da Pepsi para \u2018\u00c1rtico\u2019\u201d, escreveu a empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcdd Fonte: MSN<br>\ud83d\udcf8 Reprodu\u00e7\u00e3o\/Internet\/Google<\/p>\n\n\n<div class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img  title=\"\"  alt=\"cd4a71e8f68d58b62887ddb2133cf51724e16cf6a7dad1da666dedb6ba56b92f?s=48&#038;d=mm&#038;r=g Pepsi escala urso polar, usado tradicionalmente pela Coca-Cola, para comercial no Super Bowl\" alt='' src='https:\/\/secure.gravatar.com\/avatar\/cd4a71e8f68d58b62887ddb2133cf51724e16cf6a7dad1da666dedb6ba56b92f?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/cd4a71e8f68d58b62887ddb2133cf51724e16cf6a7dad1da666dedb6ba56b92f?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\">Kenia Tachiman<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ntitulado \u201cThe Choice\u201d, o filme retrata o urso fazendo um teste cego para escolher entre os dois refrigerantes. O animal opta pela Pepsi e passa a enfrentar uma crise existencial.<\/p>\n","protected":false},"author":6,"featured_media":4826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[6,42],"tags":[1981,23,1980,1983,1982],"class_list":["post-4825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esportes","category-geral","tag-coca-cola-2","tag-marketing","tag-pepsi","tag-super-bowl","tag-urso-polar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pepsi escala urso polar, usado tradicionalmente pela Coca-Cola, para comercial no Super Bowl - Boato Livre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boatolivre.com.br\/?p=4825\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi escala urso polar, usado tradicionalmente pela Coca-Cola, para comercial no Super Bowl - Boato Livre\" \/>\n<meta property=\"og:description\" content=\"ntitulado \u201cThe Choice\u201d, o filme retrata o urso fazendo um teste cego para escolher entre os dois refrigerantes. O animal opta pela Pepsi e passa a enfrentar uma crise existencial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boatolivre.com.br\/?p=4825\" \/>\n<meta property=\"og:site_name\" content=\"Boato Livre\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-30T11:58:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T11:59:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boatolivre.com.br\/wp-content\/uploads\/2026\/01\/SITEPEPSI-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1751\" \/>\n\t<meta property=\"og:image:height\" content=\"1134\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kenia Tachiman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kenia Tachiman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/boatolivre.com.br\\\/?p=4825#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/boatolivre.com.br\\\/?p=4825\"},\"author\":{\"name\":\"Kenia Tachiman\",\"@id\":\"https:\\\/\\\/boatolivre.com.br\\\/#\\\/schema\\\/person\\\/805ea2581c8c62f8e9d0bbbd98430597\"},\"headline\":\"Pepsi escala urso polar, usado tradicionalmente pela Coca-Cola, para comercial no Super Bowl\",\"datePublished\":\"2026-01-30T11:58:35+00:00\",\"dateModified\":\"2026-01-30T11:59:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/boatolivre.com.br\\\/?p=4825\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/boatolivre.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/boatolivre.com.br\\\/?p=4825#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/boatolivre.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/SITEPEPSI-1.jpg\",\"keywords\":[\"Coca-Cola\",\"marketing\",\"Pepsi\",\"Super Bowl\",\"Urso Polar\"],\"articleSection\":[\"Esportes\",\"Geral\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/boatolivre.com.br\\\/?p=4825#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/boatolivre.com.br\\\/?p=4825\",\"url\":\"https:\\\/\\\/boatolivre.com.br\\\/?p=4825\",\"name\":\"Pepsi escala urso polar, usado tradicionalmente pela Coca-Cola, para comercial no Super Bowl - 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